TakePart
TakePart wants you to change the world. As the digital division of Participant Media, TakePart needed to carry online the company’s mission to inspire and effect change. I helped the venture find its early brand footing by playing matchmaker between the venture’s shifting visions and the audiences they were trying to reach.
TakePart collateral was designed with variety in mind. Card fronts each used a different brand color, and card backs likewise. But each card back was printed with one of over 25 different messages conveying the brand vision that we all have our part to play in changing the world.
These earlier card designs show the importance of photography to the brand.
The journey to find a special mark can produce many interesting options.