ORLY
ORLY, a leader in the nail cosmetics industry, approached ZehnerGroup to give their online presence and store a radical facelift. Working with both ZG and ORLY, I gave the site a fashionably spare feel that would allow the company’s evolving and shifting product lines to shine. Through photography and a reliance on the color stories the company was known for, their new site is a window into the ever-changing world of color.
The homepage to the new ORLY experience. www.orlybeauty.com
A view of the expanded product navigation.
The grid of nail colors.
The product detail page.
The team at ORLY wanted their new site to be capable of showcasing the stories behind the colors that come out in each new collection. I developed a workable, editorial layout style to inspire their internal teams.
I developed a complementary style for the primary ORLY sub-brand, SpaRitual. This separate site has a feel of its own, although the store portions work the same as the parent company’s site.