The system is broken, but we can fix it. As with many of Participant’s projects, Waiting for ‘Superman’ hoped to raise awareness of an issue that is vital to the future of all Americans. To aid in their effort to inform Americans of the problems with their education system, and the possible solutions, we created a campaign site to connect interested filmgoers with pertinent, up-to-date information, as well as viable actions they could take to get involved in fixing the system.
Even on the first page the emphasis is on directing users to take action.